If the Jesus they depict in their mags and books walked into a Kingom Hall he would not be allowed on the platform until he went home and shaved!
And put on what the elders thought was a proper suit & tie. And in some KH's a white shirt.
The main aspect of the JW religion is Organization worship. After that it's the strict rule making, and the life events of trying to live up to those rules.
P.S. I had a beard at the KH for a few months in the 80's. You really are treated different. My work industry position prohibits beards & goatees. When I finally retire, I will grow a goatee.